Under pressure is a Visual identity for a bold, urban and rebellious print fair occurring in Tel Aviv.
The project was done in visual communication studies in HIT.
The concept for the project was a BOLD and rebellious print fair that is actually occurring behind the Tel Aviv museum of art and the cameri theater.
The location dictated for me the idea that this event is the rebellious cultural son of the two.
The inspiration for the visual language came from block prints, indie music and punk culture.
